
An Intelligent Media Plan is EXACTLY what Every Marketing Plan Needs!
Media’s role in the new era of consumerism
The value of media planning should never be overlooked by business owners. Marketers work tirelessly to grow their business, but too often ignore advertising media’s full potential when planning marketing objectives.
Does it surprise you to learn the strategic use of advertising media generates more sales than “big ideas” and award-winning creative? Even “great” ads easily get lost in today’s cluttered media environment, and unless they are strategically placed and expertly targeted, ROI will surely disappoint.
Strategy and tactics are what business owners expect from an agency. Media strategy is the most any agency has to offer a business (given that marketing objectives are set by the business).
Of course, tactics are extremely important, but unnecessary to discuss until everyone involved understand the objectives and strategy.
Are fundamentals even still relevant?
Marketing fundamentals date back in time to when the ancient Egyptians hung papyrus posters around the empire to announce things like “Mud Pottery is All On Sale!”
Today, we still have walls (and billboards) + Ad networks, exchanges and social media platforms and digital publishers providing us with amazing media placement opportunities. But, without a strong understanding of media planning in todays new world, cluttered with ads everywhere you look, the "plan" is more important than ever before.
What's your approach to media planning? Our an approach is three decades in the making backed by a brain-trust of talent and experience your company will benefit from right away. It's worked for others... over the past three decades, we’ve helped generate hundreds of millions of dollars in sales for the companies we’ve served.
What value do you put on your TIME?
AGENCY X will access your needs and discuss marketing philosophies with you for the price of a few hours of your time. That’s how much it costs to begin a dialogue. Is that a clever way of saying “FREE?” Definitely not, unless you have a lot of free time. Take advantage of offers like these!